
Moreover, corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow professionals. Besides that, employees on blogs communicate with customers, with business partners and anyone else about a wide array of business topics. How can you benefit from promoting corporate blogging within your company? Depending on the company or your business model, corporate blogging can help your company feel more human to the world and it is a way for your company to become intertwined with the Internet community. If your corporate blog gains popularity, you could have thousands of people subscribing to your feeds. This can equate to instant success and popularity of your products. ~Reach more employees with a single message
~Be more accessible
~Create a searchable archive of thoughts and ideas
~Employees' questions and feedback will be permanently recorded on a blog
~Need to master a new style of communicating
~Creates an expectation that you will post regularly
~Puts the CEO “out there” and writing ability and though process will be scrutinized—at least initially
~The writing can be difficult unless the CEO loves to write (in which case this becomes a positive)




























