Charming Group: The example of an E-Commerce success and its causes-Amazon.com

Friday, June 13, 2008

The example of an E-Commerce success and its causes-Amazon.com


was launched in 1999, which is an e-commerce best known as the first online retailer of the Internet world
. With sales several times that of its competitors, the company has achieved its status as the industry leader by adopting the concept of selling goods via the Internet's World Wide Web.

Amazon.com is presently ruling the Internet business with its best marketing techniques and expertise in relation to the market trends and demands of its customers. It is booming through out the world of e-business with its wide range of books related to a variety of subjects and topics, committing a major source of income as well as also succeeded in marinating brand names.

Amazon.com understands three essential elements to success in e-commerce.

1. Loyalty

Customer loyalty is critical for success and Amazon.com finds over 40% of first time customers will reorder. An even more critical concept is that they are winning the hearts, mind and souls of their customers. Provide a good service and you win not just the book custom but their entertainment spend and soon their commodity spend and maybe later financial services and auto spend.

2. Quality

Quality is essential and anyone who has used the Amazon.com service knows that they can rely on a total customer service package. Amazon.com offers an easy to navigate interface. This design and well as the design of Yahoo proves that great design is worth less than a great offer! Also an important element behind the quality feel of Amazon.com is the email service that informs customers of the progress of an order.

3. Dependability

Dependability is what Amazon.com has invested in and it is what drives Amazon.com ahead of any competition. Too many ecommerce solutions exist today which have tried to succeed without making the investment necessary to provide fast and efficient service.

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