Charming Group: The application of pre-paid card for consumers

Thursday, June 26, 2008

The application of pre-paid card for consumers

A prepaid card looks like a credit or debit card, and gives users the ability to purchase products and services with a card but with a crucial difference - you can only spend the balance that has been preloaded onto the card. This means there is no risk of running into debt as it has no credit or overdraft facility.

The most common use of prepaid card in Malaysia is Touch ’n Go. Touch ‘n Go card is an electronic purse that can be used at all highways in Malaysia, major public transports in Klang Valley, selected parking sites. Touch ‘n Go enhances the speed of paying for low value but high frequency transactions. Apart from the speed, it is also very convenient because user no longer need to prepare for small change or wait in queue at the cash lane to complete the transaction.

In Singapore, ez-link card is used commonly. The ez-link card is a thin, compact card conforming to ISO/IEC 7816 card dimensions. A tamper-proof IC chip and antenna are built into the card. The sensing distance between the card and the reader is up to 10cm. The card itself contains no battery but operates from electromagnetic energy received from the reader.
Both the card and the reader ensure secure, fast and reliable transmission of data between them. The strong encryption techniques prevent eavesdropping and fraudulent use. This helps to ensure the integrity of transaction information captured.

Compared to touch ’n go in Malaysia, ez-link card is more convenient. It is used in many sectors:
1) Food & Beverage such as McDonald's Restaurants, Chills Café, Sakae Sushi (NTU), Old Chang Kee (NTU) and F&N Coca Cola Vending Machines and etc.

2) Convenience Store: 7-Eleven

3) Gaming: Singapore Pools Branches

4) Government Services: Immigrant & Checkpoints Authority, National Library Board and Singapore Land Authority (Temasek Tower Office only)

5) Health: Tan Tock Seng Hospital Pharmacy and Health Sciences Authority

6) Shopping, Retail & Leisure: Booklink Bookshop (Republic Polytechnic), Cathay Cineleisure, Chinese Swimming Club, More Than Words Pte Ltd

7) Tertiary Institutions: National University of Singapore (Central Lib, Science Lib, CJ Koh Law Lib, Hon Sui Sen Lib), Singapore Polytechnic (Service Kiosk), MDIS

8) Schools: PLMGS (Canteen and Bookshop), Campus Supplies Pte Ltd, Ang Mo Kio Sec Sch and etc.

9) Private Bus Services: Metro Tours Singapore, Transit Network Consortium Ltd, Ming Yu Jiang Express Pte Ltd and Premier Buses

10) Others: WYWY Office Solutions Pte Ltd, Seng City Photocopying and Printing and Expresspoint Business Services (PSB Academy)



Top-up services and ez-link payments are available at the following merchants:
1) 7 Eleven
2) MDIS
3) PLMGS (Pacific Bookstores Pte Ltd)
4) Republic Polytechnic (Booklink)
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